Youngsters are mostly inspired by the celebrities in Advertisements. It explores and gives an insight about impact of celebrities in Advertisements and preferences of youngsters and their buying behavior. The celebrity endorsement in advertisement is the effective tool to attract the customer toward the brand. The credibility of the advertisement plays important role to convincing the target audience of the company. As youngsters make their buying decision under the influence of their favorite celebrities in TV advertisement, so companies can the famous celebrities in their product’s advertisement to attract more youngsters. Through this policy they can increase their market share.
The main objective behind any advertisement is to sell. To achieve this goal, advertisers are trying to sign the famous celebrities in advertisements, to attract and influence the people to buy their product. The TV commercial is generally considered the most helpful and valuable mass-market advertising format to influence people.
When youngsters are developing a sense of the mature self, they may be highly sensitive to social status. Such social status often takes the form of advertisements, which promote an ideal standard of life, from basic need to luxuries
o Most of the advertisements are targeted to youngsters and their psychology. TV advertisement influence the youngster’s behavior so advertisement agencies can make the ads which reflect the youngster’s behavior.
As TV is fast medium of information so advertisement agencies can create awareness about any social issue regarding youngster, delivering a positive message by their favorite celebrities. Advertisement agencies should compose such advertisements which reflect the core values of a society and can positively contribute towards making a superior society.
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very true..the products are sold like hot cakes if any of the admired celebrities are involved!!!
ReplyDeletethats very right coz youngsters follow the admired celebrities blindly in buying their things
ReplyDelete100% agreed, mostly people are impressed due to the celebrities and they buy the product because of inspirations of the celebrities they like.
ReplyDeleteyaa... thats why u have seen a lot of celebrities in advertisements specially in us nd europe its really matter and people are very crazy about their celebrities so they definetly folllow them
ReplyDeleteits very ture.young generation fellow adds.and doing same thing what the actor do.
ReplyDeleteCompanies attract to their customer through use the celebrities. multinational company use this strategies to sell their product
ReplyDeleteSome times its true and some time not. Mostly company provides better services according to their customer need and requirement. Young generation buy the product according to their need not for celebrities
ReplyDeleteIts true young generation bought the product for the celebrities. They watch the add and bought the product
ReplyDeletethis is the companies biggest strategy to sell their products by using celebrities...
ReplyDeletelets take an example of shahrukh khan..we have die hard fans of SK...so don't u think that we as customers will surely go 4 those products...
ReplyDeletevery true.
ReplyDeletecelebrities really are the main reason that provokes younger generation to buy the products of companies.
young generation love different actors .if they act in add.they must bought the product.they donot see the company.they belive its best product in all our world
ReplyDeleteadvertisement relly a good tool for attract the peoplessssss.
ReplyDeleteespically childrens attract.................
Due to impression on young generation the celebrities adds towards the cost and selling of the products
ReplyDeleteyup, true coz youth, got emotionally attached
ReplyDeleteto any celebrity feel, proud while using the
product recommended by their favourites
Yes i agree to you that celebraties are the tool for the company through which they advertise their product.
ReplyDeleteYah its true...cz our generation blindly follow their favourite celebrities...
ReplyDelete"pagal hn saray ke saray..:)"
I agreed to your point of view because most of the people are very fascinated to celebritie...............s
ReplyDeleteAs all knows advertisement is a best tool to attract customers. Youngsters are madly impressed by the celebrities, which is very good in prospective of the companies to increase their sales.
ReplyDeletein my point of view, celebrities are the most attractive thing to convince the customers about our product and most of products sell only due to the this technique
ReplyDeleteAdvertising is the modern substitute for argument; its function is to make the worse appear the better..
ReplyDeleteAdvertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
ReplyDeleteSinclair Lewis
Advertising is the principal reason why the business person has come to inherit the earth.
ReplyDeleteJames R. Adams
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
ReplyDeleteStephen B. Leacock
because we are very shallow and are easily attracted to such fascinating and visually appealing promotions and promoters
ReplyDeletemost companies link there product with the celebrities..... to make good image of there product......
ReplyDeleteWell,
ReplyDeletePeople are always influenced by People who are well known & Respected.
But, Most of the businesses use Celebrites in negative trades as well. Like Advertisements of Cygrets, Wines etc.
One should not to do that compelling peopole to do wrong things...
Regards
Ahmed Malik
I dont think so because today mostly buyers are aware of all the good and dad qualities of a product and they also very much price concious and just buy those products which they need no matter these product,s add have a charming personalities or not.
ReplyDeleteyoung generation like popular celebraties.so they try to use the brands which are referd by celebrities. they trust that product wil b ok, if it is used by well known person......... but it is not true all the time :)
ReplyDeletecelebrity endorsement is essential to project a credible image in term of expertise, persuasiveness, trustworthiness and attractiveness etc. but it will be more usefull if advertisements iz modified according to the needs of the targeted youngsters.As youngsters make their buying decision under the influence of their favorite celebrities in TV advertisement
ReplyDelete