Impact of celebrities advertisement on youngster's buying intention

Youngsters are mostly inspired by the celebrities in Advertisements. It explores and gives an insight about impact of celebrities in Advertisements and preferences of youngsters and their buying behavior. The celebrity endorsement in advertisement is the effective tool to attract the customer toward the brand. The credibility of the advertisement plays important role to convincing the target audience of the company. As youngsters make their buying decision under the influence of their favorite celebrities in TV advertisement, so companies can the famous celebrities in their product’s advertisement to attract more youngsters. Through this policy they can increase their market share.

The main objective behind any advertisement is to sell. To achieve this goal, advertisers are trying to sign the famous celebrities in advertisements, to attract and influence the people to buy their product. The TV commercial is generally considered the most helpful and valuable mass-market advertising format to influence people.
When youngsters are developing a sense of the mature self, they may be highly sensitive to social status. Such social status often takes the form of advertisements, which promote an ideal standard of life, from basic need to luxuries
o Most of the advertisements are targeted to youngsters and their psychology. TV advertisement influence the youngster’s behavior so advertisement agencies can make the ads which reflect the youngster’s behavior.
As TV is fast medium of information so advertisement agencies can create awareness about any social issue regarding youngster, delivering a positive message by their favorite celebrities. Advertisement agencies should compose such advertisements which reflect the core values of a society and can positively contribute towards making a superior society.